Amazon creates the Future of Shopping

Amazon has created the only way retail and brick & mortar shops will last through the next two decades.


Amazon has always been known for their groundbreaking service and has set the bar for standards in the online retail business. Yesterday, Amazon announced it is releasing “the world’s most advanced shopping technology” next year in the form of a market in Seattle, WA, USA. Releasing the video below across their social accounts on Facebook, Twitter, and YouTube.

 According to the Amazon Go website the idea was formed when the company asked itself “what if we could create a shopping experience with no lines and no checkout?” The service is described simply as “Amazon Go is a new kind of store with no checkout required. We created the world’s most advanced shopping technology so you never have to wait in line.” 
Automating a human-run business comes with harsh employee backlash, which we got a taste of when grocery stores moved to self-service registers. This morning, the New York Post slammed the service saying “Amazon introduces next major job killer to face Americans” 

From a tech perspective however, this is game changing. Amazon has always been in the business of selling time, for example, people now have the expectation that products should be delivered in two days or less. This service allows consumers to scan their phone upon entry and just shop. The website states that they are using the same technology and software that companies are using for driverless cars. When you are finished shopping you just walk out and your account is charged automatically. They have branded this service as Just Walk Out technology. 

I would choose this option over a Whole Foods or Walgreens every day. 

Jonathan Stafford