The Potentital of Snapchat Geofilters

How you can increase brand awareness with as little as $5.

Snapchat describes their Geofilters as "Dynamic art for different places." There are two types of Geofilters Snapchat offers, Community and On-Demand. 

Community geofilters are created for different things such as cities, universities, a local landmark, or another public location. No brand logos allowed." 

On-Demand geofilters are created by businesses or individuals for  for their event, business, or a specific location.

Snapchat has their own built in Geofilter editing space on their website which may be an easier way for some, however I prefer to use Photoshop. All filters must be 1920 pixels x 1080 pixels. 

This is an example of one of the filters I recently made:

After you create your filter you have to submit to Snapchat for approval through their Geofilter website. 

For $5 you get 20,000 sq feet of area to cover, enough for your business or location of an event. We ran this Geofilter for four hours received these analytics:

$5.42 reached 2,768 people, there are so many creative ideas to explore with these filters and a limitless number of possibilities to put them to use.